Be the Difference. Breathe the Difference.

Together with the Department of Environment, we created this ‘Be the Difference’ TV commercial to run over Winter 2021/22. The campaign spans across TV, radio and print, and seeks to raise awareness of the harmful effects of burning solid fuels in our homes. The domestic burning of smoky coal and raw turf and even household waste is still happening in Ireland contributing to higher levels of Co2 in our atmosphere and related health issues in our general population. The campaign asks people to consider the alternatives for heating their homes and encourages a move toward cleaner and more efficient fuels.

We designed the below print campaign, which runs in local newspapers and highlights the campaign’s core ‘A,B,C’ message for cleaner air.

For more information on you can Be the Difference go to www.gov.ie/cleanair