3e ident Geometry is the first in the series of station idents we conceptualised and animated for the 2017 ‘3e’ rebrand. The series of idents is called “Metamorphose”. The over- arcing concept is based on the inner layers breaking out and consuming the 3e, transforming it entirely. The layered contents from within the 3e burst out in an infinite number of forms across the suite.
In this ident, a variety of colorful geometric shapes that rupture the outer shell of the 3e . A bespoke soundscape was created for each individual ident by Giles at Waveform Studios.
To see the full suite of idents created for 3e, check out this little Bloggily Bit
Also see the 3e idents transformed into sponsorship takeovers!
15th March 2017